Adobe, the trademark nazi

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Ecnailla
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Adobe, the trademark nazi

Post by Ecnailla » Fri Feb 19, 2010 5:04 pm

I loled.

Taken from: https://www.adobe.com/misc/trade.html#section-4

Proper use of the Photoshop trademark
Trademarks help protect corporate and product identity, and the Photoshop trademark is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.

The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form or as a slang term. It should be used as an adjective to describe the product and should never be used in abbreviated form. The following examples illustrate these rules:

Trademarks are not verbs.

Correct: The image was enhanced using Adobe® Photoshop® software.
Incorrect: The image was photoshopped.

Trademarks are not nouns.

Correct: The image pokes fun at the Senator.
Incorrect: The photoshop pokes fun at the Senator.

Always capitalize and use trademarks in their correct form.

Correct: The image was enhanced with Adobe® Photoshop® Elements software.
Incorrect: The image was photoshopped.
Incorrect: The image was Photoshopped.
Incorrect: The image was Adobe® Photoshopped.


Trademarks must never be used as slang terms.

Correct: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
Incorrect: A photoshopper sees his hobby as an art form.
Incorrect: My hobby is photoshopping.

Trademarks must never be used in possessive form.

Correct: The new features in Adobe® Photoshop® software are impressive.
Incorrect: Photoshop's new features are impressive.

Trademarks are proper adjectives and should be followed by the generic terms they describe.

Correct: The image was manipulated using Adobe® Photoshop® software.
Incorrect: The image was manipulated using Photoshop.

Trademarks must never be abbreviated.

Correct: Take a look at the new features in Adobe® Photoshop® software.
Incorrect: Take a look at the new features in PS.

Ecnailla
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Post by Ecnailla » Fri Feb 19, 2010 5:08 pm

I bet they would change their tune if people started saying "that photo has been GIMPed." or "the GIMPing of super models is getting out of control..."

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Gnomerman
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Post by Gnomerman » Fri Feb 19, 2010 10:00 pm

it'd' make me happy. granted i don't photoshop much, but.... man, people and their "things". i realize it makes their company millions, but goddam, how many millions do you need?

sigh
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Post by Lealla » Sat Feb 20, 2010 8:55 am

This is general stuff that applies to all trademarks. Every company with trademarks to protect has issued advice like this, because if they don't pay attention to the usage of their brand names, they can lose the rights to them. Examples: Xerox, Kleenex.

Heck, my company has a trademark usage web page that says pretty much exactly the same thing (with variations for the products we sell).
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Ginxx
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Post by Ginxx » Mon Feb 22, 2010 10:49 am

GNOMER!!!! You mean to say, "granted i don't use Adobe® Photoshop® software much, "!!!!!!

Ecnailla
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Post by Ecnailla » Mon Feb 22, 2010 12:58 pm

Shadows are all wrong.

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Gnomerman
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Post by Gnomerman » Tue Feb 23, 2010 9:50 am

correct
from
"granted i don't photoshop much"

to!

"granted i don't use photoediting software much"

trust me, adobe would rather have the former rather than later

but thats how trademarks work, if you don't activly defend your trademark, you lose your right to have it.
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